CRM Executive

Responsibilities

• Build, schedule and QA email and SMS campaigns across clinic and pharmacy, from newsletters and service updates to other recurring patient journey sends.
• Drive impact through timely, personalised messaging to support positive patient outcomes and revenue goals.
• Work closely with the wider marketing team to refresh content for recurring BAU campaigns, keeping messaging engaging and on brand.
• Make copy and content updates across existing Braze canvases, campaigns and other key aspects of the patient journeys.
• Work with our creative team to bring new designs into existing and new templates, keeping branding and formatting consistent throughout.
• Lead on a range of A/B tests, helping with setup and tracking results.
• Assist with managing suppression and exclusion logic across a range of initiatives.
• Assist on basic troubleshooting and investigation when issues arise, working with Patient Support, Governance and Engineering to resolve them.
• Support the CRM team on wider strategic and testing initiatives, getting hands-on with new projects as they develop.

Requirements

• 1-2 years of experience in CRM or email marketing.
• Hands-on experience with a CRM or customer engagement platform (Braze is advantageous).
• Strong attention to detail, with a careful approach to checking work before it goes live.
• A good eye for strong copy, with an understanding of what makes messaging clear and effective in an email and SMS context.
• Comfortable reading campaign performance and spotting what's working.
• Strong organisational and time management skills to handle a regular send schedule alongside ad hoc requests.
• A strong eye for great email design, confident building and editing templates, with a solid standard for visual quality.
• Ability to work independently or with a team to meet deadlines.
• Strong communication skills.

Preferred

• Braze is advantageous.

Benefits

• Generous Leave : 25 days holiday (rising to 27 after year one and 30 after year three) + 8 bank holidays.
• Pension Matching : Up to 5% employer matching contributions.
• Flexibility and Wellness : Work-from-home options, cycle-to-work scheme, private healthcare and more.
• Growth Opportunities : Collaborate across teams with support to grow your skills and impact.
• Enhanced Maternity & Paternity Leave.