Responsibilities

• Develop and execute integrated digital marketing strategies across social media, email marketing, SEO, content marketing, and paid advertising.
• Plan, manage, monitor, and optimise paid advertising campaigns, including Google Ads.
• Manage and update website content using WordPress, ensuring that SEO best practices are implemented to improve organic search visibility and rankings.
• Conduct keyword research and implement effective on-page and off-page SEO strategies.
• Monitor and analyse digital marketing campaign performance using Google Analytics and other relevant analytics tools.
• Produce regular performance reports and use data insights to recommend improvements and optimise future campaigns.
• Create engaging and persuasive content for websites, social media platforms, email campaigns, advertisements, and other digital marketing materials.
• Manage social media channels to increase brand awareness, customer engagement, website traffic, and lead generation.
• Plan and maintain content calendars across multiple digital platforms.