Digital Marketing Analytics Manager

Luton, UK (Unknown)

Salary Not AvailableManagerFull time

Posted 13 days ago

Job Summary

Own and evolve the UK&I Marketing Analytics stack across Digital Marketing channels, maintain the Reporting Suite, and drive data‑driven decision making.

Lead analytics for strategic data projects and the UK Digital Marketing Tech and Reporting Stack.
Collaborate with stakeholders to generate actionable insights and support testing and attribution initiatives.
Oversee Google Cloud data infrastructure, including BigQuery, and ensure accurate tracking across channels.

Job Description

Responsibilities

Marketing Analytics: Ownership and maintenance of UK&I Reporting Suite across Digital Marketing channels such as Paid Search, Social and others.
Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs.
Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech and Reporting Stack.
Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution.
Insights Generation: Work alongside internal and external stakeholders to generate actionable insights for the wider Digital team, ensuring analytics is at the forefront of what we do.

Requirements

You have proven experience working with Google Marketing Platform products or similar digital marketing and analytics technologies.
Familiarity with tag management solutions such as Google Tag Manager or Tealium allows you to support accurate tracking and measurement across digital channels.
You'll bring strong knowledge of coding principles and best practices, with the ability to apply technical solutions to business requirements.
Proven success using Python and SQL enables you to manipulate, analyse and interpret complex datasets with confidence.
Strong communication skills help you build effective relationships with stakeholders across different teams, countries and levels of technical understanding.
You thrive in fast-paced environments and can adapt quickly to changing priorities while maintaining a high standard of accuracy and delivery.

Benefits

Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

Marketing Team

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