Responsibilities

• The Commercial member of a cross functional team that is responsible for launching and establishing Hip Enabling Technologies within the DPS International business’s & Hip Platforms.
• Ensures marketing efforts maximize returns on capital while achieving strategic goals.
• Develop different business models, aligned with the global and international strategies, and ensure deployment both regionally and locally to ensure we meet our business commitments.
• Will have a focus on key business priorities, building capabilities and building our winning culture.
• To execute the International strategies for our Hip Enabling Technology Platforms and ensure delivery of tactical activities to support the Business Plan
• Part of the cross functional teams and partner with the Hip product platform to bring this new Technology Systems to market within the designated launch markets
• Partner with HEMA, Regulatory and Clinical to ensure we have an accelerated and defined market access strategy to launch Hip Enabling Technology in each top 16 market
• Partner with Hip Platform Teams, HEMA, Medical Affairs and Clinical to define the Clinical and Health Economic evidence strategy for new Hip Enabling Technology platforms and procedural solutions
• Develop recommendations for the organizational design to support the new Hip Enabling Technology platforms
• To represent International needs in product pipeline discussions with global marketing, R&D and Supply Chain teams
• Partner with our Supply Chain teams to ensure our IBP is fully aligned to our defined launch plans
• To maintain and develop relationships with the defined KOL’s for each Technology platform
• To partner actively with the Regional Hip teams to plan the launch and roll out of Hip enabling technology within the portfolio
• Support activities within our Lighthouse Centre strategy and plans
• Partner closely with all the EMEA, APAC & LATAM Commercial Leaders and the markets across the EMEA, APAC & LATAM region’s
• Partner with our Professional Education and Commercial Education teams to ensure we have the education plans that support our Technology launch plans
• Ensure Health Care Compliance, Quality & Safety principles are championed and actively practiced at every level of the organization
• Extended duties: Quantifies and ensures the quality, timeliness and cost effective manner in which marketing programs are implemented.
• Allocates marketing resources behind the strategic imperatives to maximize impact.
• Creates and directs communications, research and public relations plans to support the strategic plan. Develops and ensures adherence to annual budget. Conducts business activities in compliance with ethics and legal requirements.

Requirements

• BA/BS required; MBA preferred
• Deep expertise in Orthopedics; ideally in Hipa
• Experience within Clinical technology solutions, Digital products and Capital systems
• Marketing experience 5+ years
• Global or regional experience preferred
• Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions (e.g., sales, operations, R&D, finance, business development, etc.)
• English required, other languages preferable

Preferred

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy