Responsibilities

• You’ll become an expert in our domain and use your skillset and experience to write and test outbound messaging across every stage of the funnel, from cold top-of-funnel awareness through to re-engagement and expansion plays
• Develop a library of ICP-specific messaging variants, grounded in Attest’s value proposition and the specific pain points of each audience segment
• Use signals including intent data, behavioural triggers, and firmographic changes to make outreach feel relevant rather than automated
• Run structured A/B tests on subject lines, hooks, CTAs, and sequence structure, and feed learnings back into the system
• Map and activate the funnel stages where AI-driven outreach can add the most value: net-new pipeline, deal nurture, stalled deals, expansion signals, and lapsed customers
• Work with the Head of Growth Marketing to align AI outbound with paid, content, and lifecycle channels so that outreach feels like part of a joined-up experience, not a parallel track
• Partner with Sales on handoff quality, making sure meetings booked through AI outbound are well-qualified and arrive in the right context
• Treat every campaign as an experiment: define the hypothesis, measure the right things, and document what you learn
• Stay close to what’s changing in AI outbound tooling and bring a point of view on where the stack should evolve
• Build playbooks that can be handed over, scaled, and potentially extended to other teams or markets in the future.

Requirements

• 2 to 5 years in a growth, demand generation, or marketing operations role at a B2B SaaS company
• Proven ability to write compelling outbound copy: you understand what gets opened, what gets replied to, and why
• Hands-on experience with AI outbound or sales automation tooling and a clear view on how these tools should be used well
• A systems mindset: you think in processes, not one-off campaigns, and you’re energised by building infrastructure others will use
• Comfort working with intent data and account signals to prioritise outreach and personalise at scale
• Experience connecting outbound tooling to Salesforce or HubSpot, with an understanding of how pipeline attribution works
• Ability to balance speed with rigour: you can move fast, but you measure what matters and iterate based on evidence
• Strong cross-functional instincts: comfortable working alongside Sales, RevOps, and Growth without needing heavy process to get things done
• Demonstrated experienced of building with AI outbound tooling, not just sequences but designing the system (e.g. prompt logic, data inputs, signal routing) and how it all connects.
• Proven ability to write effective AI prompts for outbound copy; you can show that you know how to get consistent, on-brand outputs and how to iterate prompts based on what’s performing and what isn’t.
• Demonstrated contribution to evaluating and selecting tools in the outbound space, and ability to offer a view on what tradeoffs matter for a B2B motion.
• Experience using intent data and account signals to decide who to reach out to, when and why; building the logic that connects signal and sequence .

Benefits

• Equity, everyone at Attest owns a piece of what we build together
• Work from anywhere up to 20 days a year
• 25 days holiday per year plus additional festive days
• Private Medical Insurance
• 1 day per quarter to do charity or community work
• Family friendly benefits, including enhanced parental leave (18 weeks paid leave for Primary carer), up to 12 weeks paid leave for premature births and neonatal care and paid leave for IVF and fertility treatment and pregnancy loss