Cust. Marketing & Behaviour Change Exec

Responsibilities

• In this role, you will support the marketing team and work collaboratively with the integrated communications team, such as social, CRM and web teams, in delivering innovative and effective campaigns and behaviour change programmes that are developed with a clear understanding of the desired outcome(s).
• You will contribute to the shaping of delivery plans developed by the integrated communications team, ensuring previous results and learnings are shared and understood.
• You will also provide financial management, maintenance of general management information and administrative support to your portfolio and integrated team and deliver a small number of your own projects, focusing on campaigns and behaviour change programmes that are likely to consist of a pre-agreed strategy, plan and a simple channel mix.
• You will be fully accountable for:
• Supporting integrated communications teams, including keeping track of the portfolio's scope of work, agreed outcomes and progress versus these outcomes versus 1, 2 and 3 year plans, keeping the integrated team up to date and feeding into management information as required
• Contributing to the plans developed by integrated communications teams
• Leading the day-to-day management of the portfolio's budget, including overseeing forecasting and ensuring high quality data entry that feeds into financial management reports
• Supporting the portfolio team with activities such as sourcing timing plans, preparing presentations and supporting the integrated teams and integrated working, e.g., meetings, action notes, status reports etc.
• Preparing management information for the portfolio team, integrated teams and wider team as required
• Day-to-day delivery of a small number of campaigns and projects. Ensuring the outputs they are accountable for are technically accurate and comply with TfL and the Mayor of London brand guidelines and legal compliance. Proactively seeking advice from colleagues in the TfL Legal team, the operational business and external suppliers, sharing knowledge with other channel owners as required

Requirements

• Knowledge of customer communication channels to enable you to contribute to integrated team activities and the delivery of your own projects (Essential)
• An ability to build and maintain effective working relationships with stakeholders (Essential)
• An ability to plan, organise and prioritise work (Essential)
• Good numeracy skills for budget administration (Essential)
• Good attention to detail and effective monitoring and critical evaluation skills to help support the preparation of clear and easy to understand management information (Essential)
• PC literate with a good working knowledge of Microsoft applications (Essential)
• Proven experience in budget management, monitoring and reporting (Essential)
• Experience of developing and delivering customer communications, campaigns and/or projects to agreed outcome (Essential)
• An appreciation of the Mayor's Transport Strategy (Essential)

Preferred

• Knowledge of marketing (Desirable)
• Knowledge of research and evaluation techniques, including customer research, to develop and evaluate effectiveness (Desirable)
• An awareness of behaviour change implementation methods, including the EAST framework (Desirable)
• Experience of analysing data and market research (Desirable)
• Experience of budget management, monitoring and reporting (Desirable)

Benefits

• Final salary pension scheme
• Free travel for you on the TfL network
• Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
• 30 days annual leave plus public and bank holidays
• TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow.
• Private healthcare discounted scheme (optional)
• Tax-efficient cycle-to-work programme