CRM & Lifecycle Marketing Lead (B2B)

Responsibilities

• B2B lifecycle strategy
• Own the end-to-end B2B lifecycle strategy across self-serve, sales-led and partner motions.
• Define and operationalise the core programs: lead nurture, trial and admin onboarding, seat activation and adoption, renewal, churn prevention, plan upgrade, cross-sell and win-back.
• Design at both contact and account level, reaching the admin, the economic buyer and end users with the right message at each stage.
• Embed lifecycle thinking across Marketing, Sales, Customer Success and Product.
• CRM operations
• Take Proton's CRM from early-stage to mature, fully operationalised use, as owner and primary admin of the marketing side of the platform.
• Establish clean lifecycle-stage and lead-status definitions, robust lead and account scoring, including product-qualified signals from self-serve usage.
• Build and run MQL to SQL orchestration with Sales and RevOps: routing, handoff and SLAs.
• Own forms, campaign tracking, UTM standards and marketing attribution, so every program can be tied to pipeline and revenue.

Requirements

• Significant experience in B2B lifecycle marketing, CRM or marketing operations in a SaaS company, ideally a scale-up.
• Deep, hands-on CRM and Marketing Automation expertise, configured and run yourself; certification is a plus.
• Experience with hybrid self-serve and sales-led motions.
• Highly analytical and commercially minded, comfortable with account segmentation and experimentation.
• A systems thinker who enjoys building scalable foundations in a privacy-first environment, with working knowledge of GDPR and consent management.
• Proton is an office-first company. We expect you to spend most of your time in the office, and while we do offer some flexibility to work from home, we believe in-person collaboration helps us build the best products.

Preferred

• Certification is a plus
• Experience with hybrid self-serve and sales-led motions

Benefits

• Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable.
• Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win.
• Technology: you'll get the right hardware and the right software you need to do your best work.
• Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one.
• Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day
• In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building
• Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch.
• Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you.
• Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started.