CRM Engagement Executive - 12M FTC

Responsibilities

• Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud
• Build, track and report on National Rail product campaigns and automations
• Support customer retention and maximise customer lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases
• Schedule, build and run database extracts and reports
• Apply email best practice, including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamic content and deliverability
• Use database segmentation and personalisation to produce relevant customer communications
• Develop and maintain effective collaborative and cross-functional relationships with suppliers, stakeholders and departments
• Monitor and manage campaign performance using data, analytics and reporting

Requirements

• Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisation and performance management
• Proficiency in HTML and CSS email coding, together with strong computer literacy
• Strong numeracy and extensive experience using Microsoft Excel
• Experience using database campaign segmentation for personalised communications
• Hands-on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience may also include Salesforce Journey Builder or Adobe Campaign
• At least 1–2 years’ experience in a similar agency-side or in-house B2C marketing role
• Data and analytics experience
• A strong operational and commercial mindset, with a decisive, delivery-focused and return-on-investment approach
• Ability to work under pressure in a fast-paced environment and meet deadlines
• Strong commitment to customer experience and enthusiasm for the role

Preferred

• A university degree with an emphasis on customer behaviour, marketing or analytics
• Proficiency in Adobe Photoshop

Benefits

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days are granted to employees annually
• Interest-free Season Ticket Loan for commuting costs
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme – up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
• Flexible working arrangements available