Responsibilities

• You'll own CRM and lifecycle marketing from first sign-up to long-term engagement, including our always-on email channel, our most successful channel for conversion.
• It's a hands-on role where you'll plan, build, send and optimise the communications that drive activation, cross-sell and retention.
• You'll design and run the member journey end-to-end: onboarding, activation, cross-sell across our products, retention and reactivation.
• You'll build segments, write and test campaigns, and use the data to decide what to say, to whom and when.
• On a typical day you might: Build an onboarding sequence for a newly launched employer; Spot a drop-off between sign-up and first use, then test a fix; Build next week’s always-on campaigns to existing members

Requirements

• Deep CRM expertise - 3+ years hands-on with at least one major CRM (We’re moving to HubSpot from Emarsys)
• Excellent copywriting - 2+ years writing crisp, persuasive consumer copy
• Data and testing - Confident with segmentation, A/B testing and reporting
• Start-up experience - You know the challenges that come with tight deadlines, competing priorities and doing stuff that hasn’t been done before

Preferred

• Fintech experience - Experience in financial services or financial wellbeing, including awareness of financial promotions rules
• AI-workflows - Yes, we know. Still, everyone team member must know the difference between creating effective workflows and creating god-awful AI slop
• App-based marketing - You've built and optimised automated journeys for a consumer app, using push and in-app messaging alongside email to drive activation and engagement

Benefits

• Remote working within the UK
• Work remotely from anywhere in the UK, giving you flexibility to work where you perform at your best.
• Home office budget
• Receive a £200 annual budget to help you set up and improve your home working space.
• Annual leave
• 25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.
• Birthday off
• Take your birthday off, because everyone deserves time to celebrate properly.
• Collaborative team bonus
• For non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business.