Responsibilities

• Own the group CRM strategy — building, running and continually optimising automated and campaign journeys across all brands. Preference for Klaviyo experience.
• Report on CRM performance and turn insight into clear, actionable recommendations.
• Manage day-to-day relationships with SEO and paid digital agencies across the group — setting KPIs, reviewing performance, and holding partners accountable for delivery and budget.
• Own paid promotion strategy and performance for Rudy's delivery channels (Deliveroo, Uber Eats and equivalent platforms) — a process similar to PPC — managing ad spend, promotions and in-app placements to drive volume and ROI.
• Manage relationships with web development agencies — briefing builds, updates and fixes across brand websites, and QAing delivery against brief.
• Use GA4 to monitor and report on website and campaign performance across brands; flag trends, issues and opportunities before they become problems.
• Use AI tools (Claude) to streamline and speed up reporting and analysis across CRM and digital performance.
• Partner with brand marketing managers to align paid, organic and CRM activity with each brand's campaign calendar and tone of voice.
• Manage digital marketing budgets across agencies and platforms, ensuring efficient spend and demonstrable ROI.
• Ensure tracking is correctly implemented and maintained across brands (GA4 events, conversion pixels, UTMs) so reporting can be trusted.

Requirements

• Solid, hands-on experience with well know CRM platforms (ideally Klaviyo) — building and running email journeys and reporting on their performance.
• Proven experience managing SEO and paid digital/media agencies, including setting KPIs and holding partners accountable.
• Experience working with web agencies, with a working understanding of web development — able to brief, QA and troubleshoot at a functional level.
• Solid understanding of GA4 — comfortable navigating standard reports, building custom explorations, and validating conversion tracking.
• Comfortable using AI tools such as Claude to accelerate reporting and analysis.
• 5+ years in digital marketing, ideally across multiple brands or sites in hospitality, food & drink, retail, or a similar consumer sector.
• Analytical mindset — able to turn data into a clear, confident recommendation rather than just a report.
• Strong stakeholder management — briefing and challenging external agencies while collaborating with internal brand teams.
• Organised and deadline-driven, with confidence owning a budget.

Preferred

• Experience with paid promotion on delivery platforms (Deliveroo, Uber Eats or similar) is a plus

Benefits

• 50% discount across all Mission Mars venues - for you, friends & family
• Up to 30% bonus per year, paid quarterly
• Free guestlist entry to Albert Hall, Manchester
• Real progression opportunities across a growing business
• Industry-leading training & development programmes
• Festa di Natale & Barbecue Estivo invitations every year
• Birthday card & gift - we celebrate our people proper
• Work for a 'World Class' business, as voted by Best Companies 2024