CRM & Email Marketing Specialist The Gilchrist Collection

Responsibilities

• Take ownership of email marketing across all 12 Gilchrist Collection venues, from strategy and planning through to hands-on execution.
• Plan, create, build and send engaging email campaigns designed to generate enquiries, venue tours and bookings.
• Develop automated lead nurture journeys that move prospective couples from initial enquiry through to venue tour and beyond.
• Create audience segments based on venue preference, behaviour, engagement, stage in the customer journey and other relevant data.
• Write and optimise compelling email copy while maintaining the individual tone and positioning of our venues.
• Develop personalised and triggered email communications to make our marketing more timely and relevant.
• Build and continually optimise email automations, workflows and nurture sequences.
• Manage the email marketing calendar, balancing planned campaigns with automated customer journeys.
• Test subject lines, messaging, content, calls to action, timing and audience segments to continually improve performance.
• Monitor and report on key email and funnel metrics, including open rates, click-through rates, engagement, enquiries, venue tours and conversion.

Requirements

• Proven hands-on experience in email marketing, lifecycle marketing or CRM marketing.
• Experience planning, building and delivering email campaigns rather than solely managing strategy or external agencies.
• Strong knowledge of email automation, customer journeys, nurture sequences, segmentation and personalisation.
• Excellent copywriting skills and the ability to adapt messaging while maintaining a consistent brand voice.
• Experience using email marketing platforms and CRM systems, with a good understanding of how the two should work together.
• A track record of improving email performance, engagement, lead nurture or conversion, with examples of measurable results.
• Strong understanding of testing and optimisation, including A/B testing and using campaign performance to inform future activity.
• Confidence working with customer and lead data to create useful segments and targeted communications.
• Experience with CRM implementation, migration or optimisation would be highly advantageous, but you don't need to be a CRM developer or technical systems specialist.
• An analytical mindset and confidence using reporting and data to make decisions.

Preferred

• Experience within weddings, hospitality, events, leisure or another enquiry-led consumer business would be useful but isn't essential.

Benefits

• £38,000–£42,000 salary, depending on experience and track record.
• Real ownership of email marketing strategy and execution.
• The opportunity to build automated customer journeys and nurture programmes from the ground up.
• Access to a significant flow of prospective customer enquiries, giving you the opportunity to make a measurable impact.
• The chance to help shape our CRM and marketing technology setup rather than simply inherit existing systems.
• A portfolio of 12 beautiful wedding venues with plenty of scope for creative, targeted marketing.
• Close collaboration with the Head of Marketing and Gilchrist Collection head office team as well as venues.
• A full-time, permanent position.
• Day off on your birthday
• Cinema Society Club