Responsibilities

• Develop and execute creative strategies across Meta & TikTok to drive new customer acquisition
• Oversee creative workflows including meetings, reporting, and resource allocation to achieve KPIs
• Conceptualize and deliver net-new creative concepts informed by customer research, brand positioning, and product strategy
• Take insights from channel managers and performance data to iterate on winning creative for scale and efficiency 📊
• Write scripts for UGC creators, briefs for design and editing teams, and ad copy to support output
• Collaborate with the Paid Social Director to ensure creative strategies meet acquisition targets
• Format weekly reports and track creative performance against goals
• Challenge current processes, bring fresh ideas, and continuously improve creative output

Requirements

• C1+ English level
• 3+ years of experience in performance creative strategy (paid social focus)
• Experience writing UGC scripts and creative briefs for editors, designers, and creators
• Proven track record driving growth in KPIs for DTC e-commerce brands through creative output
• Deep knowledge of performance creative, particularly Meta & TikTok
• Experience managing end to end creative workflows (concepting, briefing, production, iteration)
• Strong understanding of what makes a high-performing creative asset using a modular framework (hook → body → CTA)
• Ability to translate product, brand strategies, and customer data into creative concepts that perform
• Exceptional attention to detail and strong organisational skills
• Confident written and verbal communication skills, with a knack for storytelling and engaging audiences

Preferred

• Agency or in-house experience in a fast-paced e-commerce growth role
• Experience launching and analysing logical creative tests to generate clear insights
• Ability to foster strong relationships with creators and external partners
• A passion for brand-building, storytelling, and creating memorable customer experiences
• Familiarity with AI tools to improve efficiency