Responsibilities

• Owning creative strategy across client accounts: hooks, angles, formats, and testing frameworks
• Writing creative briefs that give our creative team a clear, sharp direction to execute against
• Reviewing ad and content performance data to diagnose what's working and why
• Running an ICE-scored testing roadmap for new creative concepts
• Shaping organic content strategy alongside paid, so both pull in the same direction
• Presenting creative strategy and performance insight directly to clients in QBRs
• Staying ahead of platform and format shifts across Meta, TikTok, and emerging channels
• Using AI tools to speed up ideation, scripting, and creative iteration

Requirements

• 5+ years of experience in creative strategy, performance marketing, or a closely related discipline
• A track record of briefs and concepts that measurably moved performance, not just looked good
• Fluency in reading ad account data (CTR, hook rate, CPA, ROAS) and turning it into creative direction
• Experience across both paid and organic content strategy
• Confidence presenting strategy and results directly to clients
• Case studies from consumer product ecommerce brands, ideally health and wellness
• Excellent written and verbal English
• Comfortable working independently and remotely, with high ownership over your output