Creative Director

Responsibilities

• Set and communicate a clear creative vision, translating brand and marketing strategy into compelling creative direction.
• Partner with strategy, marketing and client teams to understand business challenges and identify the strongest creative opportunities.
• Establish clear creative territories and principles that enable teams to create consistently excellent work across multiple channels.
• Bring a strong understanding of B2C retail, consumer behaviour and the wider cultural and competitive landscape to the creative process.
• Act as a senior creative voice with stakeholders, confidently presenting and championing the thinking behind the work.
• Balance long-term brand-building ambition with the commercial needs and pace of a modern retail environment.
• Lead the development of big, organising creative ideas that can translate effectively across the entire customer journey.
• Lead from the front, balancing strategic creative leadership with a willingness to become actively involved in concept creation, creative development and problem solving when projects require it.
• Direct creative from concept through to delivery across brand campaigns, social, digital, CRM, content, print, retail and physical environments.
• Understand the distinctive role of each channel and encourage teams to create for the medium rather than simply adapt for it.

Requirements

• Significant senior creative experience within an agency, in-house creative team or similarly fast-moving creative environment.
• Proven experience working with well-known B2C retail or consumer brands, demonstrated through a strong portfolio of customer-facing work.
• A portfolio demonstrating outstanding conceptual thinking and creative execution across multiple channels.
• Strong experience developing and directing work across social, digital, CRM, content, campaigns, print and physical or retail environments.
• Genuine social experience, with evidence of social-first thinking and an understanding of how creative ideas and brands need to behave differently across platforms and formats.
• Excellent conceptual and art-direction skills, supported by a sophisticated understanding of design and creative craft.
• The ability and willingness to remain hands-on when required, contributing directly to ideas and creative development rather than operating solely at an approval or leadership level.
• Experience originating ideas and overseeing their development into coherent, connected multi-channel campaigns and brand experiences.
• A strong understanding of the demands of retail and B2C marketing, including the need to balance brand-building creativity with commercial objectives.
• Demonstrable experience leading, inspiring and developing designers, copywriters and other creative talent.

Benefits

• Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.