Corporate Communications Recruitment Marketing Lead

Responsibilities

• Strategic Planning: Develop, implement, and review an evidence-based recruitment marketing and attraction strategy aligned with workforce demand and organizational priorities.
• Campaign Delivery: Lead the design and delivery of integrated, multi-channel attraction campaigns (defining target audiences, key messaging, channel mix, and delivery plans).
• Brand & EVP Management: Develop and champion Police Scotland’s employer brand and EVP across candidate-facing channels to ensure credibility, inclusivity, and accessibility.
• Measurement & ROI: Establish measurement frameworks, track recruitment KPIs, interpret campaign data, and provide data-driven reports/recommendations to senior stakeholders.
• Budget & Agency Leadership: Manage the recruitment marketing budget, oversee external agency partnerships, and ensure strict compliance with procurement, legal, and brand guidelines.
• Stakeholder Engagement: Act as a specialist advisor to senior leaders and HR teams, providing strategic advice on recruitment marketing, candidate experience, and market trends.
• Cross-Functional Collaboration: Coordinate a multi-disciplinary team across Corporate Communications and Recruitment to execute cohesive campaign goals.

Requirements

• Degree in a Communications-related discipline with demonstrable experience, OR equivalent proven experience in a similar professional environment.
• Proven track record in recruitment marketing, creative campaign development, and strategy implementation.
• Digital Marketing: Expertise in digital recruitment tools, social media strategies, and content management systems.
• Data & Analytics: Deep understanding of recruitment metrics, candidate insights, and market data to drive strategy and optimize spend.
• Communication & Writing: Exceptional writing, editing, and presentation skills, with a demonstrated ability to turn complex topics into audience-friendly messaging.
• Stakeholder Management: Excellent interpersonal skills with the ability to build effective working relationships, manage competing priorities, and constructively challenge senior stakeholders.
• Personal Qualities: Demonstrates integrity, professionalism, and resilience under pressure.
• Applicants must be a British citizen, a member of the EU or other states in the EEA, a Commonwealth citizen or a foreign national free of restrictions.

Preferred

• Familiarity with HR and recruitment processes/guidelines.
• A valid driving licence.