Copywriter

Responsibilities

• Write and refine copy for website refreshes, including homepages, landing pages, category pages, and product detail pages
• Craft engaging email copy for daily campaigns, promotions, and automated journeys
• Develop copy for new site features and ecommerce experiences
• Create SEO-optimised content that balances brand voice with performance
• Proofread and QA daily email campaigns, ensuring flawless execution
• Maintain and evolve the brand’s tone of voice across all digital touchpoints
• Collaborate cross-functionally with Ecommerce, Design, Marketing, CRM, and SEO teams to develop and refine brand and campaign strategy
• Manage multiple projects in a fast-paced fashion calendar
• Participate in on-site creative workshops, planning sessions, and reviews
• Contribute to team discussions that shape positioning, messaging frameworks, and long-term content strategy

Requirements

• 4+ years of copywriting experience, ideally in fashion, lifestyle, or ecommerce
• Native English writing and editing skills, proven experience writing for digital and ecommerce platforms, and a solid understanding of SEO copywriting best practices
• A strong sense of fashion, trends, and brand storytelling, with exceptional attention to detail and confidence in proofreading

Benefits

• Cross-Brand Discounts & Private Employee Sales – Enjoy exclusive savings across all Capri brands.
• Paid Parental Leave – Take meaningful time off to bond with your growing family.
• Generous Holiday and Vacation Allowance – Recharge with paid time off throughout the year.
• Internal Mobility Across Capri Brands – Explore new career paths within the broader Capri network.
• Hybrid Working Model – Collaborate in-office just three days a week for optimal flexibility.
• LifeWorks Employee Assistance Program – Confidential support for mental, emotional, and financial wellbeing.
• Pension Contributions – Build your future with company-backed retirement support.
• Enhanced Maternity and Paternity Pay – Receive elevated financial support during life’s biggest milestones.
• Private Health and Dental Coverage – Access premium care for your health and wellness.