Copywriter

Responsibilities

• Key Responsibilities: You'll create compelling content across a range of channels, including: Content Creation & Campaign Delivery Produce high-quality copy across multiple channels including websites, landing pages, email campaigns, patient communications, brochures and digital marketing materials. Create persuasive, conversion-focused content that drives enquiries and supports lead-generation objectives. Write engaging headlines, calls to action and campaign messaging that resonate with target audiences. Ensure all content aligns with brand guidelines, tone of voice and compliance requirements. Maintain exceptional standards of accuracy, grammar, consistency and attention to detail. Website & Digital Content Support the development and maintenance of website and service page content. Create and optimise landing pages that improve user experience and support SEO objectives. Translate complex clinical and healthcare information into clear, accessible language. Work with internal stakeholders to identify opportunities to improve customer understanding and engagement. Patient Communications Support the development of patient-facing communications that are informative, empathetic and easy to understand. Create content that supports patients throughout their journey with Clinical Partners. Ensure communications meet clinical, regulatory and compliance requirements. Build trust and confidence through clear and consistent messaging. Stakeholder Collaboration Partner with clinical, operational and commercial teams to develop effective content solutions. Manage multiple projects simultaneously while delivering to deadline. Challenge and refine briefs to ensure content achieves the desired business outcome. Continuously seek opportunities to improve content performance and customer experience.

Requirements

• We're looking for someone who genuinely enjoys writing and understands the power of great content.
• Proven professional copywriting experience within an in-house marketing team, healthcare organisation or agency environment.
• A portfolio demonstrating strong long-form and short-form copywriting capability.
• Outstanding writing, editing and proofreading skills.
• Experience creating content for digital channels including websites, email campaigns and customer journeys.
• Ability to simplify complex information without losing accuracy.
• Strong understanding of audience segmentation, tone of voice and customer engagement.
• Exceptional attention to detail and organisational skills.
• Ability to manage multiple competing priorities and deadlines.

Preferred

• Experience working within healthcare, mental health services, clinical services or another regulated environment
• Knowledge of SEO and digital content best practice
• Understanding of healthcare customer journeys and patient experience
• Experience writing for healthcare providers, NHS services, private healthcare organisations, mental health providers or health-tech businesses
• Examples of content that has improved engagement, enquiries or customer outcomes

Benefits

• £40-45,000 annual salary (DOE)
• 25 days annual leave plus bank holidays
• Holiday entitlement increases with service up to 28 days
• Birthday day off every year
• Flexible working opportunities from day one
• Opportunities to participate in charitable events
• Defined Contribution Pension Scheme
• Salary exchange pension arrangement
• One-off welfare grants for colleagues experiencing financial hardship
• Financial planning support through Lloyd & Co Financial Planning