Coordinator, Celebrity Relations & Brand Advocacy

London, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 3 weeks ago

Job Summary

Own and coordinate celebrity and VIP engagement programs across Mandarin Oriental, driving planning, execution, and partnership optimization with cross-functional teams.

  • Coordinate celebrity stays, hosted experiences, gifting initiatives, and special requests in partnership with corporate and hotel teams.
  • Develop reporting frameworks that measure programme performance and identify opportunities for continuous improvement.
  • Identify talent aligned with brand positioning and target audiences.

Job Description

Responsibilities

  • Celebrity & VIP Relation Coordination
  • Support the planning and execution of celebrity and VIP guest engagement strategies across the global hotel portfolio.
  • Coordinate celebrity stays, hosted experiences, gifting initiatives, and special requests in partnership with corporate and hotel teams.
  • Maintain accurate records of celebrity interactions, preferences, approvals, and partnership opportunities.
  • Assist in identifying talent aligned with Mandarin Oriental's brand positioning and target audiences.
  • Coordinate logistics with talent representatives, agents, managers, and publicists.
  • Brand Advocacy Efforts
  • Assist in executing brand advocacy programs that strengthen long-term relationships with influential guests and opinion leaders.
  • Support ambassador and partnership campaigns from concept through execution.
  • Help identify opportunities to engage luxury lifestyle influencers, creators, and cultural opinion leaders.

Requirements

  • Previous experience in hospitality, luxury retail, public relations, brand marketing, guest relations, reservations, events, lifestyle, or a related customer-facing environment.
  • A genuine passion for luxury hospitality, travel, culture, entertainment, celebrity relations, and social media.
  • Strong organisational and project coordination skills, with the ability to manage multiple priorities simultaneously in a fast-paced environment.
  • Excellent attention to detail and a commitment to delivering work to the highest standards.
  • A proactive, solution-oriented mindset with the confidence to take ownership of tasks and drive them through to completion.
  • Strong interpersonal and relationship-building skills, with the ability to engage professionally with internal stakeholders, hotels, agencies, talent representatives, and VIP guests.
  • Excellent written and verbal communication skills.
  • Strong administrative capabilities, including proficiency in Microsoft Office applications, particularly PowerPoint, Excel, and Outlook.
  • The ability to maintain absolute discretion and confidentiality when handling sensitive information relating to celebrities, VIPs, and commercial partnerships.
  • A flexible and collaborative approach, with a willingness to support projects across multiple marketing disciplines when required.

Preferred

  • Experience coordinating events, campaigns, guest experiences, or partnerships would be advantageous.
  • An understanding of influencer marketing, social media platforms, celebrity engagement, and the evolving creator landscape is desirable.

Benefits

  • Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
  • MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
  • Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
  • Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
  • We’re Fans. Are you?

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Coordinator, Celebrity Relations & Brand Advocacy

Mandarin Oriental Hotel Group · London, UK · Unknown