Community & Social Specialist

Responsibilities

• Talk to club owners where they are. Reply to the comments and messages that come in on our own channels, and go to the owners too: follow independent gyms, martial arts academies and boxing clubs, and engage properly with what they post.
• Give our channels a voice. Own the content calendar and create what we post on our social channels. We want them to sound like a person, not a software company: confident, warm and with a point of view that club owners notice and want to talk back to.
• Feed intelligence to sales. When you spot a club opening a second site, refurbishing, changing management or complaining about its software, our business development team hears about it before they pick up the phone.
• Be useful in the places owners ask each other for advice. Reddit, Quora and Capterra are a good start, but owners also gather in forums, groups and communities we haven’t found yet. Part of the job is finding them, working out where owners really go for answers (including the ones AI assistants draw on), and helping properly there.
• Look after our reputation online. Keep an eye on what people say about ClubRight on review sites, in communities and on social, and reply to reviews, good and bad, in a way that sounds like us. Share praise with the team, and pass anything that needs fixing to Customer Experience so the right person picks it up quickly. Good feedback can become content, with the client’s say-so.
• Get our founder onto podcasts and panels. Build the target list and secure the bookings. A former gym owner building software for clubs is a story worth telling on other people’s shows.
• Conversations that turn commercial go to the sales team, who book the demo. You carry no sales target.

Requirements

• You have some commercial experience in marketing, social or content, and you want to take on more.
• You understand how gyms, martial arts academies and boxing clubs work, or you care about the industry and will learn it fast.
• You write the way people actually talk. Clear and direct, with real personality.
• You create content with personality, the kind people stop scrolling for: writing, photos and short video.
• You have sound judgement about what to say, when to say it and who should handle it.
• You live on social media and pay attention to why some posts take off and others don’t.
• You embrace AI and new tools, and you are always testing something new to make better creative, faster.
• You are a self-starter. Nobody will hand you a list of clubs or communities.

Benefits

• All the tools and equipment you need to do the job well
• A training budget
• A workplace pension
• 22 days’ paid holiday plus bank holidays, rising to 25 the longer you stay with us