Community & Engagement Manager, PCMA EMEA (UK/Europe Based)

Responsibilities

• Grow & Engage Our Community
• Develop and deliver plans to grow and engage PCMA’s EMEA community across membership, events, education and products.
• Use audience insight, feedback and data to understand our community and identify opportunities for greater engagement.
• Support digital and in-market community activity across the region.
• Own the Membership Journey
• Manage the EMEA membership lifecycle from acquisition and onboarding through to engagement, renewal, retention and re-engagement.
• Develop activity to achieve annual membership growth and retention targets.
• Identify opportunities to turn engaged audiences and event participants into active PCMA members.
• Maximise Convening EMEA as a Community Platform
• Own the audience journey and registration experience for Convening EMEA, from acquisition and registration through to pre-event engagement and post-event conversion.

Requirements

• A minimum of four years’ experience within the business events industry, ideally in a role involving community engagement, membership, audience development or marketing.
• Demonstrable experience in community engagement, membership, audience development, marketing or a related role.
• Experience developing and executing engagement or marketing plans against defined objectives and targets.
• Experience managing or supporting membership, customer or audience journeys, including acquisition, engagement and retention.
• Strong digital marketing skills, particularly email marketing, audience segmentation and campaign management.
• Experience using CRM and/or marketing automation platforms and using data to inform decisions.
• Strong written communication and content-development skills.
• Excellent relationship-building, organisational and project-management skills.
• A proactive, collaborative and outcome-focused approach with the confidence to take ownership of your work.

Preferred

• Experience within a membership organisation, association, PCO, AMC or professional body.
• Experience with Salesforce, Fonteva and/or Pardot.
• Experience managing LinkedIn and website content.
• Experience working across multiple countries, cultures or markets within EMEA.
• Additional language skills.