Campaign Marketing Specialist

Responsibilities

• Campaign Execution & Delivery: Develop, plan and implement demand and lead generation campaigns via paid search (Google Ads) and paid social (LinkedIn) and other key acquisition channels.
• Project management of acquisition business growth, partnering with members of the wider marketing team on digital, content creation and data analysis to attract and nurture new customers.
• Conducting keyword research, audience targeting and ongoing campaign performance metrics to optimise strategies and improve conversion rates, lead quality, reduce cost per lead and deliver agreed pipeline generation targets.
• Performance Tracking & Reporting: Actively track, assess, and report on key metrics across all campaign channels, delivering actionable insights on CAC, CTR, conversion funnels, and pipeline ROI.
• Cross-Functional Alignment: Partner closely with Content, Design, Product Marketing, and Sales Operations to support campaign optimization including messaging, landing pages, and creative formats across paid and digital channels.

Requirements

• Experience: hands-on performance marketing & demand generation, or lead generation campaign marketing experience ideally within B2B SaaS, technology, or financial services.
• Strong analytical skills and ability to interpret data and make data driven decisions.
• Platform Mastery: Proven expertise in managing budgets, targeting, and execution across Google Ads and LinkedIn Ads with evidence of pipeline and lead generation performance
• AI & Testing Skills: Demonstrated proficiency with generative AI tools and a track record of executing critical A/B testing strategies to maximize campaign performance and output.
• Analytics & Performance Marketing acumen: Solid working knowledge and experience with tracking setup, analytics tools (e.g., Google Analytics), marketing automation, and CRM platforms (e.g., Salesforce).
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Communication: Exceptional project management and cross-functional communication skills within a fast-paced global team.

Benefits

• Regional specific competitive benefits
• Build your own Benefits (BYOB) perk
• Local events, team building, and development opportunities