Responsibilities

• Own and delivery and performance of marketing campaigns with clear accountability for pipeline and ROI
• Plan and execute multi‑channel campaigns across digital, content and events, aligned to priority sectors and ICPs
• Lead the delivery of tailored, high‑value events as a core growth lever, from concept through to pipeline and revenue impact
• Define and track clear KPIs, ensuring every campaign is outcome-focused
• Continuously analyse performance, generate insight and optimise campaigns to improve results
• Develop segmented targeting strategies to increase lead quality and conversion
• Build and optimise lead nurturing programmes using automation and personalised content
• Work closely with Sales to ensure strong alignment, fast follow-up and high conversion from MQL to opportunity
• Manage and maximise vendor marketing funds, aligning activity to revenue-generating campaigns
• Identify and implement improvements in marketing automation, reporting and campaign processes to drive scalability, working alongside an external HubSpot specialist partner

Requirements

• Proven experience in B2B campaign management, ideally within the technology sector
• A strong track record of delivering pipeline growth and measurable ROI
• Experience using events as a growth channel, with a focus on converting engagement into opportunities
• Highly data-driven, confident using reporting and insight to optimise performance
• Strong experience with CRM and marketing automation platforms, with the ability to improve processes and efficiency
• Commercial mindset, focused on outcomes and revenue impact
• Ability to operate at pace, manage multiple campaigns and prioritise effectively

Preferred

Benefits

• Join a marketing team recognised for delivering exceptional growth and commercial impact
• Work closely with an experienced leadership team, including award‑winning Marketing Director Kelly Waring (CRN Women in Channel 2025)
• Collaborate with a highly capable, ambitious team across campaigns, content and business development
• Opportunity to make a visible, measurable impact on business growth
• Holidays: Time to relax with 25 days holiday (pro rata for part-time employees), plus bank holidays. You will also have the option to buy or sell 5 days leave each year.
• Birthday Leave: An additional paid day to celebrate your birthday with family and friends.
• Healthcare: From day one you’ll have access to Medicash, our healthcare cashback plan, and after two continuous years of service, you have the option to join our private medical scheme.
• Professional Development: Access to ongoing training and development opportunities to help you grow in your career.
• Family Leave: Enhanced maternity, paternity, and adoption pay after two continuous years of service.
• Employee Assistance Program: Confidential counselling and support services to help you navigate life’s challenges.
• Salary Sacrifice Schemes: Support to help you save for retirement or purchase an electric car or bike.
• Team Building Events: Engage with your colleagues through team-building activities and events