Campaign Manager

Responsibilities

• Lead the regional execution of key LEGO Retail campaigns across EMEA.
• Partner with global teams, internal business units and agency partners to bring campaigns to life across stores and eCommerce, while ensuring strong local relevance and excellent execution.
• Act as a key point of contact for one regional business unit, identifying opportunities to strengthen integration and maximise the impact of retail marketing activity.
• Regional execution of LEGO Retail marketing campaigns across EMEA.
• Local marketing activations that connect campaign moments with shopper needs and market opportunities.
• Media plans that increase store footfall and online traffic during key campaign periods.
• Strong collaboration between LEGO Retail, Business Units and agency partners.
• Campaign learnings and insights that help shape future marketing activity.
• You'll become the regional voice for key campaigns, balancing global priorities with local market opportunities and ensuring every campaign lands effectively across stores and digital channels.

Requirements

• At least 5 years demonstrated experience in driving retail marketing plans that supported commercial objectives, traffic growth and sales performance across EMEA markets.
• Delivering omnichannel retail or trade marketing campaigns, with deep experience across store and eCommerce shopper touchpoints.
• Developed in-store marketing materials and partnered effectively with external creative agencies.
• Executed full-funnel marketing campaigns that increased retail traffic and support sales performance.
• Managed PR and influencer activation programmes to support campaign objectives.
• Translated shopper insights into actionable marketing plans, in-store experiences and campaign recommendations.
• Led end-to-end campaign delivery, including asset development, retail activation, media planning and stakeholder communications.

Benefits

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.