Brand Marketing Manager at Flavour Warehouse | Darwen, Blackburn with Darwen, UK

Flavour Warehouse

Brand Marketing Manager

Darwen, Blackburn with Darwen, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own and optimize UK brand campaigns end to end, turning market signals into ROI-driven plans that unify messaging across channels.

Campaign management: Own cross-channel planning, execution, and optimization to hit brand and ROI targets.
Content and Brand: Oversee content creation and brand plans to ensure consistent tone and guidelines.
Market insights: Track trends, consumer behavior, and competitor moves to uncover opportunities and threats.

Job Description

Responsibilities

Campaign management: Plan, manage, and oversee marketing campaigns across various platforms, including digital, social media, and traditional advertising.
Content creation: Oversee the creation of marketing content, ensuring it is consistent with the brand's tone of voice and guidelines.
Market analysis: Monitor market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
Brand Plans: Develop and Implement key own brand strategic plans
Performance analysis: Analyse the success of marketing campaigns, report on effectiveness, and use data to optimize plans based on ROI.

Requirements

Experience of growing brands and selling them into the UK market
Strong analytical and planning skills.
Excellent communication and writing skills.
Creative and innovative thinking.
Proficiency in project and budget management.
Ability to analyse data and market trends.
Adaptability to market changes and trends.
Knowledge of marketing software and tools.

Benefits

Salary commensurate with experience
30 days holiday increasing with service
Life Insurance Benefit
Cashback Healthcare Plan (Westfield Health)
Discounts on Retail & High Street products (Westfield Rewards)
Discounts on our products to assist with smoking cessation
Cycle to Work Scheme
On site parking (Head Office)
On site gym (Head Office)
Additional enhanced benefits with service (access to company caravan, enhanced family friendly benefits)
Company pension
Cycle to work scheme
On-site parking

Flavour Warehouse

Flavour Warehouse was founded in 2013. In just over a decade, we have grown into one of Europe's leading e-liquid manufacturers, with more than 600 employees, operations across the UK and Europe, and a portfolio spanning manufacturing, distribution, and retail.Our 145,000 sq ft production facility in Darwen, Lancashire, is one of the largest of its kind in Europe. State-of-the-art clean rooms, advanced robotics, and in-house expertise ensure that every product we make meets the highest quality standards and is fully TPD-compliant. We manufacture our own brands and operate as an OEM partner for leading names across the global vaping industry.Our brand portfolio is headlined by Vampire Vape, one of the most recognised e-liquid brands in the world. Through the acquisitions of Total Vapour, Premier, Vapouriz and Vapestore, we have further expanded our reach across trade and consumer markets, alongside additional facilities in Guildford and Germany.We also operate a growing chain of retail stores across the UK, Northern Ireland and Germany, putting our brands directly in the hands of vapers on the high street.Trusted by leading brands across the globe, Flavour Warehouse continues to set the standard for quality, scale and innovation in the vaping industry.

Founded in 2013

Darwen, England, GBR

93 employees (17 in marketing)

flavourwarehouse.co.uk