Responsibilities

• Shape and evolve the Sky Business brand, leading the development of positioning, messaging and creative execution across the full marketing funnel, from ATL advertising through to digital, social, events, direct marketing and owned channels.
• Report to the Head of Brand and lead relationships across the wider Marketing team, as well as creative and media agency partners, to deliver integrated marketing campaigns that build awareness, strengthen consideration and drive commercial impact.
• Deliver the Sky Business brand strategy, ensuring messaging, tone of voice, creative execution and media investment consistently support the ambition of building a distinctive, trusted and commercially successful brand.
• Lead the rollout and ongoing evolution of the Sky Business brand strategy, visual identity and tone of voice, partnering with Sky Creative and embedding the brand across internal teams and external agencies.
• Own the brand health programme and brand media and creative budget, working with Insights to monitor performance against KPIs and translate findings into actionable recommendations.
• Act as the senior brand guardian across SMB, Mid-Market, Enterprise, Hospitality and Wholesale, championing creative ways of working, innovation, GenAI and emerging technologies to improve creativity, productivity and cost efficiency.
• Lead end-to-end planning and delivery of integrated brand campaigns, from strategic briefing and creative development through to media planning, execution, optimisation and evaluation.
• Inspire, coach and develop the Brand Marketing Manager and in-house Design team, building a collaborative, high-performing culture that encourages creativity, accountability and continuous development.

Requirements

• Strong understanding of brand strategy, positioning and governance, with the ability to translate customer insight and performance data into actionable brand and marketing strategies.
• Proven experience developing and delivering integrated brand campaigns across ATL, digital and social channels, leading creative and media strategy and planning from concept through to execution.
• Excellent presenter and communicator, able to confidently influence and build credibility with senior stakeholders and leadership teams.
• Significant experience managing creative and media agencies alongside in-house creative teams, with excellent creative judgement and attention to detail.
• Strong project management, communication and stakeholder management skills, with the ability to balance multiple priorities in a fast-paced environment.
• Experience leading, coaching or developing people, with a collaborative leadership style and the ability to build trusted relationships across all levels of an organisation.

Preferred

• Strong understanding of the paid media landscape and the most effective channels for reaching business audiences.
• A strategic mindset, with the ability to simplify complexity, establish clear priorities and focus teams on initiatives that deliver commercial impact.
• Natural curiosity and open-mindedness, with a passion for innovation, continuous improvement and finding smarter ways of working.
• B2B marketing experience is preferred.

Benefits

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences