Brand Marketing - Copywriter

London, UK (Hybrid)

£47K/yr – £51K/yrMid LevelFull time

Posted 19 hrs ago

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Job Summary

Own translating complex changes into clear guest experiences and coordinate cross-functional communications to influence customer-facing journeys.

  • Translate complex propositions into clear experiences
  • Collaborate with Commercial, Marketing, Operations, Property, F&B, Digital and Product to shape journeys

Job Description

Responsibilities

  • Translate complex operational, digital and proposition changes into experiences and communications that are clear, intuitive and genuinely helpful.
  • You'll often be the person asking, "What does this mean for the guest?" and helping stakeholders simplify complexity to create a better experience.
  • You'll work closely with senior stakeholders across Commercial, Marketing, Operations, Property, F&B, Digital and Product teams, influencing decisions and shaping customer-facing journeys that will impact millions of guests every year.
  • This is a role for someone who enjoys making sense of complexity and helping others do the same.
  • You'll be naturally curious, comfortable challenging assumptions and motivated by creating the best possible experience for customers.
  • You'll enjoy working with a wide range of stakeholders, understanding different perspectives and influencing decisions through a customer-first lens.
  • Success in this role comes from strong strategic thinking, stakeholder management and problem-solving skills as much as it does from copywriting itself.
  • Simplifying complex information into clear, intuitive customer experiences and communications.
  • Bringing a strong customer mindset, helping stakeholders understand the potential impact of decisions across the guest journey.
  • Working collaboratively across multiple teams to ensure messaging, experiences and journeys feel consistent and easy for guests to navigate.

Requirements

  • Proven experience translating complex business, operational or customer propositions into clear, customer-focused communications.
  • Strong stakeholder management skills, with the confidence to question, challenge and influence constructively at all levels of the organisation.
  • Experience working across multiple teams and disciplines to deliver joined-up customer experiences and communications.
  • Ability to understand complex customer journeys and identify opportunities to improve clarity and reduce customer friction.
  • Strong strategic thinking and problem-solving skills, with the ability to balance customer needs with operational and commercial objectives.
  • Excellent written communication skills, with a keen eye for clarity, consistency and detail.
  • Excellent organisational skills, with the ability to manage multiple priorities in a fast-paced, change-focused environment.

Benefits

  • health
  • up to 15% bonus
  • 10% matched pension
  • bens
Whitbread logo

Whitbread

3.4 Glassdoor

Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month. At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.

Houghton Regis, England, GBR
14K employees
54% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
103.5K
Traffic Source Mix
Search
40%
Direct
21.2%
Referral
14.2%
Social
20%
Paid
3.2%

Headcount Trend

Current headcount: ~14.1K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$188.9M
Last Raise
$188.9M
Post IPO Equity, 6 months ago

Funding History

  • Dec 2025
    Post IPO Equity
  • Oct 2022
    Post IPO Equity • $188.9M

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