Responsibilities

• Plan, execute, and optimize email marketing campaigns aligned with overall marketing strategies and business objectives
• Create engaging, persuasive email content using strong copywriting skills tailored to B2B audiences
• Manage email lists, segmentation, and personalization to increase open rates and conversions
• Collaborate with cross-functional teams to coordinate campaign schedules and ensure consistency across channels
• Analyze campaign performance using Google Analytics, Microsoft Excel, and other tools; generate reports to inform future strategies
• Implement A/B testing to refine subject lines, content, design elements, and call-to-actions for maximum effectiveness
• Oversee the integration of email marketing platforms with CRM systems and other marketing tools such as WordPress and Google Ads

Requirements

• Proven experience in email marketing, B2B marketing, or digital marketing roles with a focus on campaign management
• Strong understanding of SEO principles and how they complement email outreach efforts
• Excellent communication skills in English with the ability to craft clear, compelling messages
• Proficiency in marketing tools including Adobe Photoshop for visual content creation; WordPress for website integration; Google Ads for ad alignment; Google Analytics for data analysis; Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations
• Demonstrated project management skills with the ability to prioritize tasks effectively and meet deadlines
• Knowledge of social media management platforms to coordinate multi-channel campaigns
• Familiarity with IT systems related to digital marketing platforms and data security best practices
• Strong organizational skills coupled with time management abilities to handle multiple campaigns simultaneously
• Leadership qualities to manage team collaborations and coordinate efforts across departments

Benefits

• Work from home