Brand Manager

Responsibilities

• Supporting the development of a clear brand strategy and long-term brand plans, ensuring all brand activities adhere to brand purpose & strategy.
• Delivering agreed sales & profit targets for the brands you support, working closely with our commercial teams.
• Developing a comprehensive understanding of UK Foodservice including media, trade, competition and customer/audience behaviour. Closely monitoring to identify marketing issues and opportunities, & ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
• Developing strong data analytical skills to generate shopper & consumer insight and turn our strategies into actionable and executable initiatives.
• Supporting the development and implementation of marketing activity across all areas of the marketing mix, working collaboratively with external agencies where needed on elements such as creative development, media planning, advertising, digital (including social media platforms), consumer promotions, PR, sampling and Customer activation, working with Customer Activation Manager
• Constantly evaluating the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings.
• Working collaboratively with above-market, retail colleagues & broad cross-functional teams identify & deliver a strong innovation, and best in class product renovation, pipeline to drive growth.
• Collaborate internally with e-Business functions to ensure competitive advantage for MAGGI in the digital environment.
• Support the team in the delivery and development of key initiatives on the Savoury Food sustainability roadmap.
• Coordinate and supervise all packaging artwork changes and communication with print managers.

Preferred

• Have the ability to influence at senior levels both internally and externally, locally & above market.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and work streams from concept to delivery.
• Have prior knowledge of running multi-pronged communications programmes.
• Be able to demonstrate your experience of leading new product launches.

Benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth