Senior Marketing Manager, Brand Integrated Marketing

Responsibilities

• Global Campaign Ownership: Lead high-profile global marketing programmes and integrated campaigns from global strategy through to local market execution.
• Framework & Playbook Development: Design, scale, and maintain measurement frameworks, playbooks, and systems that enable global and local teams to execute best-in-class brand campaigns.
• Cross-Functional Leadership: Partner closely with cross-functional squads, strategic teams, functional leads, and local market leads to align campaign strategies with core business goals.
• Stakeholder Management: Influence senior stakeholders across the global organisation without direct authority, ensuring alignment on messaging, execution, and performance metrics.
• Strategic Optimisation: Balance tactical execution with a longer-term strategic perspective to solve complex marketing briefs and continuously optimize brand performance.

Requirements

• Integrated Brand Leadership: Proven experience leading end-to-end global integrated marketing campaigns from initial strategy through to local market activation.
• Framework Development: Strong track record in establishing measurement frameworks, campaign playbooks, and operational systems that scale across multiple regions.
• Stakeholder Influence: Demonstrated ability to influence and align senior cross-functional stakeholders and matrix teams without direct line management authority.
• Strategic & Tactical Execution: Proven ability to operate independently on complex or ambiguous briefs, balancing day-to-day execution with longer-term brand strategy.
• Commercial Acumen: Strong expertise in linking brand initiatives and marketing campaigns directly to measurable business growth and commercial impact.

Preferred

• Experience navigating three-sided marketplace dynamics or fast-paced consumer tech environments.
• Background working across international or multi-market structures.