Brand Manager

Responsibilities

• Help shape & execute Shreddies annual growth plans, partnering with the Marketing Manager to deliver business and brand objectives, with ownership of key initiatives and responsibility for delivering impactful Nestlé Cereals portfolio promotions.
• Supporting the Marketing Manager in the development & delivery of high-profile marketing campaigns, gaining hands-on experience across the full marketing mix, from ATL and BTL activations to fully integrated consumer communications.
• Lead innovation and renovation projects identifying consumer growth opportunities and translating them into compelling concept and successful launches.
• Leverage consumer insights, market data and business performance metrics to identify opportunities and inform decision-making.
• Ensure digital, social and eCommerce are embedded throughout brand and communication plans.
• Lead cross-functional project teams bringing together stakeholders across Commercial, Insights, R&D, Finance and Supply Chain to deliver brand growth initiatives.
• Partner with external agencies to deliver best-in-class media, creative, PR and promotional activity.
• Play an active role within the UK Brand Marketing team, contributing to team culture, capability and cross-brand collaboration.
• Evaluate campaign and programme effectiveness, applying learnings to optimise future activity.
• Manage brand budgets responsibly, maximising return on investment and driving efficient use of resources.

Requirements

• Proven FMCG marketing experience and already be operating in a Brand Manager position with significant project ownership.
• Proven ability to influence and build strong relationships with key cross-functional stakeholders, both internally and externally.
• Demonstrate excellent communication and presentation skills, adapting your approach for audiences ranging from customers and agency partners to senior business leaders.
• Strong track record of leading complex cross-functional projects from concept through to execution and delivery.
• Experience delivering integrated marketing communications campaigns across multiple channels.
• Be able to demonstrate experience leading innovation or renovation projects from concept through to launch.
• Expertise in using consumer, market and performance data to evaluate results, identify opportunities and shape future plans.

Benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth