Responsibilities - Translating global brand strategy into actionable regional marketing plans tailored to AFH customer segments. - Leading the adaptation and rollout of toolkits and campaigns across diverse EMENA markets. - Partnering with bottler marketing teams to ensure consistent and high-quality activation. - Managing a central AFH marketing budget and influencing broader system investment. - Driving continuous improvement through insights, stakeholder engagement, and best practice sharing. Requirements - A strategic marketer with deep experience in FMCG brand management and shopper behaviour. - A confident communicator and influencer, skilled at building alignment across functions and geographies. - A visionary with strong analytical skills and a pragmatic approach to delivering projects & results. - Experienced in the Away-From-Home segment and working with bottlers/distributors. - A collaborative team player with a passion for brand excellence and innovation. Preferred - A collaborative team player with a passion for brand excellence and innovation. Benefits - Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP). - Annual discretionary bonus scheme, based on business results and individual contribution. - A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%. - The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure. - 50% discount in all Costa-owned stores, and 25% off in other participating stores. - Private medical cover thanks to our Private Healthcare scheme. - And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks