Brand Marketing Manager

London, UK (Hybrid)

£80K/yr – £85K/yrSenior Level10+ years expInternship

Posted 4 hrs ago

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Job Summary

Own and drive a portfolio of brands end to end, leading cross‑functional campaigns from brief to shelf while partnering with Sales; manage budgets with a strong P&L focus and develop a small marketing team to ensure execution excellence.

  • Own brand portfolio and end‑to‑end campaigns with cross‑functional leadership
  • Partner closely with Sales and trade teams to drive shared outcomes
  • Oversee A&P budgeting and ROI through portfolio and pricing decisions

Job Description

Responsibilities

  • Brand & Campaign Ownership
  • Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In‑market execution and performance tracking
  • Personally drive campaigns from brief through to shelf, search, and screen
  • Deliver creative and media programs that drive topline growth and measurable business impact
  • Commercial & Portfolio Management
  • Manage A&P budgets and make disciplined trade‑offs to maximise ROI
  • Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix
  • Manage portfolio choices, including pricing architecture, mix optimisation, and trade‑offs across brands and segments
  • Translate consumer needs into effective execution across channels, customers, and shelf
  • Sales Partnership

Requirements

  • A university Master degree (Marketing preferred) and 10years’ experience in FMCG marketing—food & beverage a plus
  • Strong understanding of the UK market and retailer landscape
  • Proven commercial acumen, including P&L ownership
  • Excellent analytical, project management, and leadership skills
  • Confident, persuasive communication and presentation abilities
  • Ability to manage diverse stakeholders—internal teams, agencies, and customers

Benefits

  • Hybrid work schedule (2-3 days per week)
  • Salary: £80-85K
  • Car allowance: £6825
  • STIP: up to 17,5%
  • Pension: Up to 13.7% employer contribution (age-dependent)
  • Healthcare:Private medical cover (BUPA) + Medicash
  • Death in Service: 4x salary
  • Group Income Protection Scheme Holiday: 25 days + 8 UK bank holidays + Birthday off
  • Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug) Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
  • 4pm Friday finishes (standard weeks)
FrieslandCampina logo

FrieslandCampina

3.9 Glassdoor

FrieslandCampina is a large international dairy company with a cooperative history dating back more than 150 years. The company processes milk into a wide range of dairy products and ingredients. Royal FrieslandCampina N.V. is fully owned by Zuivelcoöperatie FrieslandCampina U.A., with 15,000 dairy farmers in the Netherlands, Belgium, Germany and France as members. Through the cooperative, these member dairy farmers jointly own the company.FrieslandCampina provides consumers with dairy products, such as milk, yoghurt, condensed milk, dairy-based beverages, cheese, butter, quark and cream. The dairy company supplies specific nutrition geared to meet the needs of specific consumer groups, such as children, the elderly and sportspeople. Professional customers, such as bakers, pastry chefs, chocolate confectioners, chefs and caterers can also rely on our broad product range, including creams, butter, desserts and fillings. In addition, the company supplies high-quality ingredients to international food producers and pharmaceutical companies. With over 20,000 employees (FTEs) and branches in 29 countries, our products find their way to more than 100 countries worldwide.Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together. It is the diversity of our people, their individual enthusiasm and collective commitment to shaping the future of dairy that makes FrieslandCampina such a special place to work. We believe that when you stay true to your nature, you will get the most out of your natural potential. If that is in your nature too. Bring your spark. Join us. Grow with us.

Amersfoort, Utrecht, NLD
17K employees (1,015 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
172.1K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
34%
Direct
34.6%
Referral
3.9%
Social
20.4%
Paid
1.8%

Headcount Trend

Current headcount: ~17.5K

Marketing Team

Marketing Team Size
1,015 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$324.9M
Last Raise
$324.9M
Debt Financing

Funding History

  • Oct 2024
    Debt Financing • $324.9M

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