Brand Lead

Livingston, West Lothian, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand direction and execution across range planning, product development, and cross-functional storytelling; connect brand, supply chain and marketing to drive KPI-informed decisions.

  • Brand stewardship: shape identity and guidelines across UK/EU markets.
  • Product and range leadership: steer style/color development, SKUs, budgets, and early stock and supplier relationships.
  • Cross-functional alignment: liaise with Tech/Marketing and turn sell-through data into actionable insights for leadership.

Job Description

Responsibilities

  • Critical path management
  • Trend and market research
  • Competitor analysis
  • Presenting to shareholders
  • Managing brand ranges and SKUs
  • Sug gesting new styles and colours
  • Product Development
  • Leading Photoshoots on own and with agencies
  • Developing and communicating brand identity through brand guidelines
  • Managing your brand budgets

Requirements

  • Experience of leading a brand
  • Confidence in leading brand direction
  • Interpreting trends
  • Range planning
  • Garment development
  • Brand guidelines
  • Highly organised
  • Detail-oriented
  • Accurate in their work
  • Proactive attitude

Benefits

  • Casual dress
  • Company events
  • Cycle to work scheme
  • Free parking
  • On-site parking
Norty Ltd logo

Norty Ltd

Our mission at Norty is simple, we're here to create clothing that people love to sell, make and wear. Our portfolio includes 11 leading brands such as AWDis, ProRTX, Henbury, Finden + Hales, and Anthem, all of which are carefully crafted for customisation.

67 employees (17 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
37.2%
Direct
52%
Referral
6%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
15 (22% of company)
Marketing Roles Posted (Last 30 Days)
2