B2B Marketing Officer

Responsibilities

• Support the expansion of our Apprenticeship and Professional Development portfolio by delivering targeted, insight-led B2B marketing activity.
• Work as part of a collaborative and delivery‑focused employer engagement team, central to supporting the end‑to‑end employer (B2B) journey, from initial engagement and lead generation through to nurturing, conversion and ongoing pipeline development.
• Execute high‑quality, targeted activity that drives employer engagement and supports B2B recruitment outcomes.
• Contribute to the delivery of multi‑channel B2B marketing activity, including email campaigns, digital content and targeted outreach aligned to priority sectors and audiences.
• Support segmentation, list management and prospecting, help coordinate lead capture and tracking, and ensure timely and effective follow‑up activity in collaboration with recruitment and employer engagement colleagues.
• Assist in developing marketing assets and messaging that support employer decision‑making and progression through the pipeline.
• Maintain a strong link between marketing activity and recruitment performance; monitor engagement and conversion data, support reporting, and contribute to continuous improvement of the B2B journey.
• Support the delivery of online and in‑person events designed to engage prospective and existing employer partners, including coordinating promotional activity, overseeing registrations and follow‑up communications, and ensuring events contribute to lead generation and relationship development.
• Help build and nurture employer relationships, supporting progression through the B2B pipeline and enhancing the overall employer experience.
• Collaborate with academic colleagues and central services to support sustainable apprenticeship growth; align marketing delivery to recruitment priorities and pipeline needs.

Requirements

• Experience supporting marketing campaigns, ideally within a B2B or recruitment context
• An understanding of lead generation, nurturing and conversion principles
• Familiarity with data‑driven marketing approaches
• Strong organisational skills and attention to detail, particularly in campaign delivery
• Good communication skills, with the ability to work effectively across teams
• A proactive, solutions‑focused approach

Preferred

• A proactive, solutions‑focused approach
• Good communication skills, with the ability to work effectively across teams
• Strong organisational skills and attention to detail, particularly in campaign delivery
• Familiarity with data‑driven marketing approaches
• An understanding of lead generation, nurturing and conversion principles
• Experience supporting marketing campaigns, ideally within a B2B or recruitment context

Benefits

• A hybrid working arrangement with the blended approach of home and office working each week
• Generous holiday entitlement of 27 days plus standard bank holidays and five university closure days including closure between Christmas and New Year.
• We are committed to staff development through the provision of training, continued support, and career progression opportunities
• You will have access to a range of benefits and rewards, including fitness and health facilities, staff discounts, travel schemes and many more. To find out more about what we can offer you, follow the link to our  benefits website