Andras House - Marketing Manager

Belfast, UK (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the hotel’s integrated marketing function, shaping brand, digital presence, and campaigns to drive exposure, revenue, and guest engagement while partnering with Revenue Management and external agencies to ensure impact and consistency.

  • Marketing strategy and brand governance across website, social, print, and campaigns to maximize hotel exposure and revenue opportunities.
  • Build and lead a high-performing team, setting objectives, delivering campaigns, and coordinating with Directors, Sales, and Revenue Management.
  • Measure impact with monthly analytics, reporting to Directors and stakeholders, and optimize plans based on data and market trends.

Job Description

Responsibilities

  • Actively promote and increase awareness of Andras Hotel Group.
  • Propose and implement hotel-specific marketing strategies, including website management, corporate brand marketing, and social media activity.
  • Monitor marketing trends, tools, and applications specific to the hotel industry and target markets.
  • Manage and ensure consistency with brand standards, adhering to corporate standards in all collateral and advertising materials.
  • Ensure maximum exposure is achieved for all hotel activities, functions, and promotional programmes.
  • Create and manage online content to raise brand awareness and achieve marketing objectives.
  • Maintain the accuracy and relevance of content on andrashouse.co.uk.
  • Ensure the marketing team develops marketing activities and produces promotional materials including digital/online campaigns, website content, print marketing, fact sheets, and social media content in line with the overall marketing plan.
  • Coordinate promotional activities and marketing campaigns to support hotel objectives and revenue growth.
  • Measure and report on the impact and effectiveness of marketing strategies and campaigns.

Requirements

  • - BA/BSc in a marketing or business qualification
  • - 3+ years’ experience in marketing or business development-related role
  • - Competency in digital marketing
  • - Proven success of building strategic campaigns and solving business queries
  • - Ability to multi-task in demanding/fast-paced environment, adhering to strict deadlines
  • - Strong verbal and written communication skills
  • - Motivated self-starter with optimistic outlook
  • - Proficiency in a range of marketing applications

Preferred

  • Experience of Marketing within the hospitality industry
  • Experience of managing a team

Benefits

  • Working with international hotel brands with the benefit of discounted hotel rates across ‘000’s of hotels worldwide for employees and for family and friends
  • Health Care Cash Plan
  • Diamond membership of Kingsbridge Hospital Group
  • Enhanced Pension Scheme
  • Enhanced Maternity Pay
  • Enhanced Paternity Pay
  • Cycle to work scheme
  • Recruit a friend scheme
  • Employee Appreciation and Social Events
  • Employee of the Month Award
Andras Hotels logo

Andras Hotels

We are proud to be at the forefront of hospitality in Northern Ireland. With seven hotels we are Belfast’s largest hotel group with 1000 bedrooms in the City.Andras Hotels is proud to be the leading hotel group in Belfast with current awards of Best Hotel in Belfast for Holiday Inn Belfast City Centre, Best Budget Hotel in Ireland for Ibis Belfast City Centre and Best Serviced Apartments for Cordia Serviced Apartments.Our Andras Academy provides training and development for all team members and we are an equal opportunities employer.

Founded in 1981
Belfast, Northern Ireland, GBR
109 employees (4 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
24.8%
Direct
63.6%
Referral
6.7%
Social
3.8%
Paid
1%

Headcount Trend

Current headcount: ~114

Marketing Team

Marketing Team Size
4 (4% of company)