Affiliate and Influencer Marketer

Responsibilities

• Own a creator portfolio : Be responsible for growing and looking after a large portfolio of key accounts (sponsored, affiliates or hybrid) and regularly keeping in touch with them to increase Granola’s presence on their different channels
• Newsletter sponsorships : You'll own this channel end to end, from partner onboarding and booking through live-date tracking, invoicing, and performance reporting.
• Influencer partnerships : Sourcing and onboarding great creators for authentic collaborations. Instead of an ad placement, you’ll do demos of granola, find ideas and creative briefs for the influencers that would bring new user acquisitions too
• YouTube collaborations : Running campaigns with youtube creators to meet internal priorities through integrations, dedicated videos and editorial projects.
• Newsletter creatives : draft launch announcements and evergreen copy, and work with our design and copywriting team to get assets for our ads placements. Review editorial pieces for accuracy and brand safety.
• AEO portfolio. Increase the amount of citations on LLM through YouTube partnerships and listicle sponsorships, measuring the impact on citations from your work
• Account management : being the point of contact for a portfolio of affiliates / creators with large audiences, building win-win deals and generating authentic content.

Requirements

• 3 years in influencer / affiliate marketing, brand-side or agency side. You’ve worked on significant creator collaborations that had tangible business impact (we’ll ask for example of campaigns you’ve run or a portfolio)
• A track record of managing a large portfolio of accounts and co-building the systems to support working with hundreds of vendors and deals at once, without sacrificing the quality of deliverables
• Experience working at a startup or scale up, preferably in tech, AI or B2B SaaS space. You understand the future of work and Granola’s ICP (enterprise and self-serve)
• Have high-agency and business acumen. You’re able to autonomously allocate budget, negotiate with creators, unstuck collaborations including at-risk accounts
• Are AI-native but know when to use it and when it is an overkill
• Are extremely good at prioritizing - picking what will really move the needles with goals and saying no to what is just busy work
• Have deep interest, curiosity and understanding around the creator economy and brand partnerships. You know that the playbooks get constantly re-written and you proactively keep up with the industry.
• Are chronically online and already know partners that would be a great fit for Granola. Bonus if you have existing relationships with creators, publishers and key opinion leaders that would be a great fit for Granola.
• Are creative and can select creators who have a tasteful editorial line and content style. You’d be able to scout the partners we’d be proud to collaborate with not only through data but also by instincts. Your experience helps you tell who can build trust and influence.

Preferred

• Bonus if you have existing relationships with creators, publishers and key opinion leaders that would be a great fit for Granola.