Responsibilities

• Lead and develop a team responsible for delivering effective, audience-focused paid media campaigns across search, social, display and video.
• Work closely with fundraising teams and media agencies to plan, deliver and optimise integrated campaigns across paid channels.
• Take a test-and-learn approach to campaign delivery, identifying opportunities to improve performance, scale success and explore emerging platforms and formats.
• Use audience insight, performance data and channel expertise to shape recommendations and improve campaign effectiveness.
• Provide strategic paid media advice to stakeholders across the organisation, helping teams make informed and effective marketing decisions.
• Manage campaign delivery across multiple projects and priorities, ensuring activity is well coordinated, timely and aligned to organisational objectives.
• Build strong relationships with internal teams, agencies and partners to support collaborative and effective ways of working.
• Support the continued evolution of paid media across the organisation, identifying opportunities to improve processes, performance and integration across channels.