Responsibilities

• Own and lead all market research activity, acting as the Club’s subject matter expert and supporting both internal and partner objectives
• Define and deliver the research strategy, ensuring alignment with business priorities and future growth plans
• Manage the research budget, planning annual requirements and overseeing spend to ensure value and cost control
• Collaborate with the wider insights team to connect research findings with database and digital insights
• Partner with stakeholders across all departments, including executive level, to deliver and present research outputs
• Lead supporter insight programmes, using qualitative and quantitative methods to understand fan behaviour and sentiment
• Design and deliver qualitative research, including focus groups and in-depth interviews
• Support research needs across key business areas including retail, ticketing, partnerships, and fan experience
• Provide insight for fan engagement initiatives
• Develop and grow the research community (Your Voice), driving engagement and actionable feedback

Requirements

• Significant, proven experience working within a research function, with proven experience of leading that function and a managing a team of experts.
• Degree educated with relevant degree (business/marketing or statistical/ mathematical)
• Breadth of research expertise across qualitative and quantitative methods
• Proficiency in utilizing research tools, survey platforms, and data analysis software.
• Proven experience of managing 3rd party agencies
• Strategic mindset with strong analytical skills
• Advanced excel skills
• Proven use of AI techniques for data analysis
• Strong negotiation and influencing skills to ensure influence change and decision making and experience of influencing external clients & brands (agencies & Partners) at senior levels with key insight and findings
• Strong understanding of the current research landscape

Benefits

• 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days)
• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support