Responsibilities

• Lead and execute the digital growth strategy across DTC and key international markets.
• Drive efficient customer acquisition through performance marketing, with a strong focus on testing, optimisation and creative iteration.
• Own CRM and lifecycle marketing, developing strategies to increase retention, repeat purchase and customer lifetime value.
• Oversee website performance and user experience, leading conversion rate optimisation and continuous testing initiatives.
• Establish clear reporting frameworks, tracking CAC, LTV, ROI and channel performance to drive decision making.
• Manage agency partners across paid media, CRM and development, ensuring aligned and high-quality delivery.
• Embed a structured test-and-learn approach through growth sprints, identifying and scaling new opportunities.
• Collaborate closely with cross-functional teams to align brand, creative and commercial objectives.

Requirements

• Senior growth or performance marketing experience within a DTC or ecommerce-led business.
• Strong knowledge across paid media, CRM and website optimisation.
• Proven track record of driving acquisition, improving efficiency and increasing customer value.
• Experience managing agencies and delivering integrated, multi-channel campaigns.
• Highly commercial mindset, with strong analytical and data interpretation skills.
• Comfortable operating in fast-paced, entrepreneurial environments.
• Hands-on, proactive and confident working both strategically and in execution.
• Collaborative, driven and focused on delivering measurable impact.