Senior Commercial Executive - Player Value & Loyalty at LeoVegas UK | UK

Senior Commercial Executive - Player Value & Loyalty

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Execute and optimize gaming campaigns by turning customer data into precise targeting and messaging, coordinating cross-team launches, and turning learnings into iterative improvements.

Campaign orchestration: plan and adapt week-by-week activations across Gaming, ensuring timely execution and regulatory compliance.
Data-driven targeting: translate customer insights into segmentation, messaging, and performance improvements against KPIs.
Learning loop: document results, share insights with stakeholders, and guide test-and-learn efforts to lift commercial impact.

Job Description

Supporting the delivery of the week-by-week marketing communications plan, ensuring timely execution across the Gaming vertical for covert campaigns, FTP and Loyalty.
Preparing campaign briefs aligned to commercial goals and customer segmentation strategies.
Collaborating with CRM Delivery to ensure accurate and timely launch of campaigns.
Monitoring campaign performance and working with Analytics to report on impact against KPIs such as NGR, ARPU, and Active Days.
Using customer data and insights to refine targeting and messaging strategies.
Maintaining the campaign planner, while proactively adapting plans based on performance, trading activity, and customer trends.
Assisting in test-and-learn initiatives to drive campaign effectiveness and commercial returns.
Working closely with other marketing teams to ensure promotional alignment and relevant targeting.
Ensuring all products and rewards adhere to regulatory standards.
Documenting campaign learnings and sharing key insights with relevant stakeholders.