Responsibilities

• Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region
• Represent product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
• Be a recognized App marketing expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
• Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform.
• Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly
• Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers
• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership

Requirements

• BS/BA degree or equivalent years of experience
• Significant experience in product marketing/product strategy or other relevant digital performance marketing/sales work
• App marketing experience
• Deep knowledge of the App performance digital ads competitive landscape, especially for App acquisition, engagement and retention strategies for verticals such as Gaming, Retail, Tech or Finance
• Ability to transform complex and nuanced concepts into simple actionable tasks
• Excellent verbal and written communication skills, with high attention to detail
• Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy
• Strong project management skills with the ability to prioritize and execute go-to-market plans
• A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
• Strong public speaking skills and comfortable presenting to large groups

Preferred

• Experience in product marketing, product management, strategy at a technology or advertising technology company
• Solid track record in launching products & driving global adoption
• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
• Experience in a performance-based advertiser or digital advertising tech company
• Well versed with Social media ads manager platforms, and digital advertising measurement tools

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back!
• We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
• Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!