Senior Product Marketing Manager (f/m/d)
apaleo
London, UK (Remote)
In-houseSenior level
21 hrs ago
Product Marketing Manager [App UK]
London, UK (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Drive vertical-first GTM for TikTok advertising solutions, turning market and client insights into scalable activation programs that accelerate product adoption, revenue growth, and cross‑functional alignment across Sales, Product, and PMMs.
- Vertical Strategy: Translate market signals into vertical-focused narratives, solution packages, and product recommendations.
- Sales Enablement: Build a sales education program to raise baseline product knowledge and enablement across Sales.
- Pilots & Growth Experiments: Lead pilots, tests, and new initiatives to expand adoption and inform roadmap.
Job Description
Drive vertical-first GTM for TikTok advertising solutions, turning market and client insights into scalable activation programs that accelerate product adoption, revenue growth, and cross‑functional alignment across Sales, Product, and PMMs.
- Vertical Strategy: Translate market signals into vertical-focused narratives, solution packages, and product recommendations.
- Sales Enablement: Build a sales education program to raise baseline product knowledge and enablement across Sales.
- Pilots & Growth Experiments: Lead pilots, tests, and new initiatives to expand adoption and inform roadmap.
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
