Product Marketing Manager [App UK] at TikTok | London, UK

Product Marketing Manager [App UK]

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Drive vertical-first GTM for TikTok advertising solutions, turning market and client insights into scalable activation programs that accelerate product adoption, revenue growth, and cross‑functional alignment across Sales, Product, and PMMs.

Vertical Strategy: Translate market signals into vertical-focused narratives, solution packages, and product recommendations.
Sales Enablement: Build a sales education program to raise baseline product knowledge and enablement across Sales.
Pilots & Growth Experiments: Lead pilots, tests, and new initiatives to expand adoption and inform roadmap.

Job Description

Vertical Strategy: Translate market signals into vertical-focused narratives, solution packages, and product recommendations.
Sales Enablement: Build a sales education program to raise baseline product knowledge and enablement across Sales.
Pilots & Growth Experiments: Lead pilots, tests, and new initiatives to expand adoption and inform roadmap.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval