Own product marketing from discovery to launch with buyer-centric messaging and a repeatable playbook that informs the roadmap.

• Positioning & narrative: Own DG’s core story end-to-end across pitches, website, and executive messaging to drive pipeline.
• Positioning & messaging: Develop the positioning, narrative, and product naming system for platform growth.
• Customer & market research: Stand up structured discovery, jobs-to-be-done, willingness-to-pay, and segmentation.
• Advisory motion: Set up a customer advisory cadence to inform the roadmap.
• Synthesis into insight: Turn customer proximity into actionable insights that guide decisions.
• Roadmap alignment: Ensure the roadmap is informed by customer evidence, market signal, and product instinct.
• Product launches: Own go-to-market for launches from positioning to enablement and customer comms.
• Upstream framing: Move product marketing upstream of build so framing happens before engineering ships.
• Launch playbook: Define and evolve a repeatable launch process for sharper execution.
• Sales enablement: Create one-pagers, decks, talk tracks, demos, and objections that sellers actually use.