Responsibilities

• Support the refinement of ICP documentation into a live model using insights derived from closed-won and closed-lost data.
• Rebuild the core value proposition, rigorously tested against how prospects actually describe their problems.
• Build the pitch decks, one-pagers, battlecards, and case studies that sales reps will actively use in the field.
• Interview closed-won and closed-lost prospects directly, documenting the precise drivers behind wins and losses.
• Train the sales team on the new ICP, value proposition, and materials, driving consistency and higher-value messaging to secure larger deals.
• Rewrite homepage and product page messaging to completely align with the new value proposition.

Requirements

• Proven enterprise-level product marketing experience; background in financial services is a distinct plus.
• Demonstrated track record of shipping ICP, value proposition, and win/loss frameworks that sales teams actually put into practice.
• B2B SaaS or AI background preferred, operating within an enterprise or mid-market motion.

Preferred

• B2B SaaS or AI background preferred, operating within an enterprise or mid-market motion.
• Comfortable writing high-converting website copy or working smoothly alongside those who do.