Responsibilities

• Develop and execute regional partner marketing strategies that support business growth, demand generation, and partner engagement across Europe and international markets.
• Build annual marketing plans with key distributors, resellers, and strategic partners to drive joint business objectives and increase market presence.
• Work closely with regional sales teams and global marketing functions to align partner activities with go-to-market priorities and overall company strategy.
• Adapt global campaigns and marketing programs into locally relevant initiatives that meet the needs of different markets and partner ecosystems.
• Plan and deliver partner-focused activities, including events, conferences, roadshows, enablement programs, and co-marketing campaigns.
• Strengthen relationships with channel partners by providing marketing support, resources, training materials, and campaign assets to help them succeed.
• Manage MDF and partner marketing investments, ensuring effective budget allocation, governance, and measurable return on investment.
• Track and analyze partner marketing performance, using KPIs and insights to improve campaign effectiveness and drive continuous improvement.
• Collaborate with sales, marketing, and demand generation teams to ensure consistent messaging and a seamless partner and customer experience.
• Share learnings, best practices, and successful initiatives across regions to support scalable partner marketing programs.

Requirements

• 5+ years of experience in partner or channel marketing, ideally within a technology, SaaS, education, or B2B environment.
• Strong understanding of partner ecosystems, indirect sales channels, and working with distributors, resellers, or strategic partners.
• Experience developing and executing partner marketing plans, go-to-market initiatives, and co-marketing campaigns across multiple regions.
• Fluent in German and English (written and spoken); additional European languages are a plus.
• Proven ability to manage MDF programs, marketing budgets, and partner investments while measuring performance and ROI.
• Experience delivering successful campaigns across digital, virtual, and in-person channels, including partner events and enablement activities.
• Confident working with cross-functional teams, including sales, marketing, demand generation, and external partners.
• Experience with CRM, marketing automation, or partner management platforms (e.g. Salesforce, HubSpot, or similar tools).
• Strong project management skills with the ability to manage multiple priorities across different markets.
• Analytical and results-driven mindset, with the ability to use data and insights to improve marketing performance.
• Excellent communication and relationship-building skills, with experience working in international or matrix organizations.
• Proactive, hands-on approach with the ability to challenge existing processes, suggest improvements, and drive new ideas.

Preferred

• Additional European languages are a plus.