Responsibilities

• Own and execute partner marketing plans, aligning with regional priorities and business objectives
• Partner with Channel Account Managers to onboard partners, identify strategic accounts, and define joint marketing priorities
• Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community
• Develop integrated co-marketing campaigns (co-branded assets, webinars, events, digital programs) that drive partner engagement and pipeline growth
• Design and implement multilingual campaigns that respect regional market dynamics and partner capabilities
• Identify opportunities for joint participation in regional events, trade shows, and partner-hosted activities, and coordinate marketing support to maximize impact
• Collaborate with partners on joint marketing efforts and training programs to ensure alignment on product positioning and value propositions
• Develop self-service marketing assets for scalable partner enablement, and create customized co-marketing programs for strategic, high-tier partners
• Collaborate with cross-functional teams (product marketing, digital, regional marketing) to execute campaigns on time and maintain updated partner resource libraries
• Collaborate with the Partner Portal team to curate partner experience, driving portal adoption and engagement amongst partners

Requirements

• Bachelor’s degree, preferably in Marketing or Business
• B2B marketing experience, with exposure to partner marketing or channel marketing
• Experience in software, SaaS, or technology environments (BI or analytics technology experience is a plus)
• Demonstrated ability to build and maintain strategic relationships that drive mutual growth
• Experience contributing to multi-channel marketing campaigns, with an understanding of demand generation principles and funnel metrics
• Excellent writing, editing, and communication skills
• Excellent project management skills with ability to balance multiple priorities and stakeholder needs
• Experience in using CRM and marketing automation platforms (e.g., Salesforce, Pardot)
• Proficient in Microsoft Office suite

Preferred

• Experience with AI-powered marketing tools and automation
• Experience marketing business intelligence, embedded analytics, data connectivity, or related enterprise data solutions
• Experience managing partner marketing rebate or MDF programs
• Experience working with global teams across multiple time zones
• Technical aptitude for understanding complex data and analytics products
• Experience with webinar programming and vendor partnership management