Own and optimize a full funnel paid media program across Meta, Google, Pinterest and more; manage budgets, calendars and performance so ROAS and CAC targets are met.

• Own paid media strategy: across Meta, Google, Pinterest and other channels with cross-functional partnership.
• Campaign planning and budgeting: forecasts, pacing, and performance tracking against ROAS and CAC targets.
• Channel planning and creative governance: define formats, tests, audiences and product selection across campaigns.
• Live optimization cadence: feed insights to creative, ad sets, and product with rapid adjustments.
• Performance analytics: translate data into actionable insights for leadership and cross-functional teams.
• Agency management: oversee the paid media partner and conduct quarterly performance reviews.
• Product and site sync: optimize product feed with site/product teams.
• Content and commerce calendar owner: coordinate Instagram/Facebook activity with trading and gifting moments.
• Organic social KPIs: set and track commercial metrics and downstream impact on revenue.
• Collaboration with community lead and influencer strategy: align on commerce-driven opportunities.