Paid Media Manager

Birmingham, UK (On-site)

Salary Not AvailableMid Level2+ years expPermanent

Posted 2 months ago

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Job Summary

Own the paid media engine across Google and social, diagnose bottlenecks, and align with Shopify catalogs and pixels while delivering GA4 audits that turn data into actionable client insights.

  • Own multi-channel paid strategy across Google and Meta/TikTok/Pinterest/Snapchat to hit CPA/ROAS targets.
  • Diagnose performance bottlenecks and implement high-impact optimisations with a data-driven storytelling approach.
  • Collaborate with Shopify and creative teams to ensure tracking accuracy and asset briefs informed by real-time data.

Job Description

  • Design and execute holistic paid strategies across Google (Search, Shopping, PMax) and Paid Social (Meta, TikTok, Pinterest, Snapchat).
  • Get "under the hood" of accounts to diagnose performance bottlenecks and implement high-impact optimisations.
  • Work closely with our Platinum Shopify team to ensure ad accounts are perfectly synced with store catalogs, pixels, and server-side tracking.
  • Move beyond basic metrics. You’ll deliver comprehensive GA4 reports and audits that tell a story, providing clients with clear, actionable insights.
  • Partner with our in-house creative team to brief high-performing ad assets based on real-time performance data and platform trends.
  • Manage and scale significant client budgets, ensuring every pound spent is aligned with the client’s CPA/ROAS targets.
  • Adhere to agency SOPs and workflows, ensuring high-quality delivery and seamless integration within the wider Paid Media team.
  • Provide technical guidance and hands-on support to wider team members to help troubleshoot accounts and foster a learning culture.