Responsibilities

• Act as a strategic partner between creative marketing and media agencies to develop creative, effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.
• Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
• Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
• Establish and develop strategic relationships with key vendors, leveraging data and programs to deliver the best in media planning.
• Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.

Requirements

• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience managing or working within cross-functional marketing and creative teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience using data and metrics to drive improvements

Preferred

• Experience in multi-territory campaign management.